Brand

I’ve served as Creative Director and Lead Designer for many brand-related initiatives. Brand revamp of a top 10 ETF and mutual fund provider, highlighting the firm’s value propositions and modernizing its visual identity and design systems.

Developed detailed brand guidelines for print, video, web, email, and infographics.

Visual Identity System
Photography
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Video Storyboard
Brand Identity
Brand Guidelines

Paid Advertising

OOH Ads promoting CLOI and HODL ETFs were displayed in airports during the Future Proof Conference, targeting financial professional attendees.

WSJ home page takeover AI paid media ads

DAM (Design Asset Management) System

Integrated and populated a DAM system with over 1,500 assets and 90 internal and external users globally—allowing for easy access and file sharing of brand guidelines, templates, videos, and photography; a self-service model for templated assets and global consistency.

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Social Media Design System

Created a design system for social media banner ads and video thumbnails. Implemented a self-service model for animated banner ads through a SAAS platform allowing for speed-to-market turnaround time.

Corporate Swag Designs

  • VanEck Bitcoin Genesis Block T-Shirt

  • First Line of Bitcoin Code from January 3, 2009

  • VanEck Crypto Whale T-Shirt

  • Longing to be a Crypto Whale? Manifest those whale-size dreams.

VanEck Store
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